U.S. willingness to change primary bank 2025| ��ƽ��

Share of customers willing to change their primary banks in the United States from 1st half 2019 to 4th quarter 2025

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Number of respondents

7,852 respondents

Age group

18-64 years

Special properties

bank account holders

Supplementary notes

The original question was phrased by the source as follows: “How likely are you going to change your primarily used bank on the next possible occasion? (single-pick).” One selection of the following answers was possible:

- Very likely
- Likely
- Neither likely nor unlikely
- Unlikely
- Very unlikely
- Don't know

The displayed figures were recoded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.

Citation formats

Willingness to change primary banks more than doubled between 2019 and 2025 among bank account holders in the United States. According to ��ƽ��'s Consumer ��ƽ��, the share of bank account holders who were willing to change their primary bank on the next possible occasion was ** percent in the fourth quarter of 2025, ** percentage points higher than in the first half of 2019. Likelihood of changing primary banks increased particularly sharply in 2021. This upward trend correlates with the dropping customer satisfaction among bank account holders in the United States.