The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers was possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
Citation formats
Willingness to change primary bank in Italy 2019-2025, by quarter
Willingness to change primary banks increased slightly between 2019 and 2025 among bank account holders in Italy. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, the share of bank account holders who were willing to change their primary bank on the next possible occasion was ** percent in the fourth quarter of 2025, one percentage point higher than the previous quarter.
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ÌÇÐÄÆƽâ°æ. (April 27, 2026). Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 4th quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1395733/willingness-to-change-primary-bank-in-italy/
ÌÇÐÄÆƽâ°æ. "Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 4th quarter 2025." Chart. April 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1395733/willingness-to-change-primary-bank-in-italy/
ÌÇÐÄÆƽâ°æ. (2026). Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 4th quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1395733/willingness-to-change-primary-bank-in-italy/
ÌÇÐÄÆƽâ°æ. "Share of Customers Willing to Change Their Primary Banks in Italy from 1st Half of 2019 to 4th Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2026, /statistics/1395733/willingness-to-change-primary-bank-in-italy/
ÌÇÐÄÆƽâ°æ, Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 4th quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1395733/willingness-to-change-primary-bank-in-italy/ (last visited August 01, 2026)
Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 4th quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, April 27, 2026. [Online]. Available: /statistics/1395733/willingness-to-change-primary-bank-in-italy/
