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Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2025

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Release date

July 2025

Region

United States

Survey time period

Q3 2019 to Q2 2025

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SoFi annual growth of customer base Q3 2019-Q2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2025

Customer growth for U.S.-based fintech company SoFi (Social Finance Inc.) slowed down in 2023 and 2024 but remained close to ** percent. In the second quarter of 2025, the total number of members grew by roughly ** percent compared to the same quarter in the previous year. This was the lowest member growth rate since 2019. SoFi is an online personal finance company that provides financial services and products such as personal and student loans, mortgages, credit cards, investing, and banking.

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