The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers was possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
Citation formats
Willingness to change primary bank in Canada 2019-2025, by quarter
Willingness to change primary banks increased notably between 2019 and 2025 among bank account holders in Canada. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, the share of account holders who were willing to change their primary bank was ** percent in the fourth quarter of 2025, percent higher than in the first half of 2019. This increasing trend correlates with the decreasing satisfaction with primary banks in the country.
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ÌÇÐÄÆƽâ°æ. (April 27, 2026). Share of customers willing to change their primary banks in Canada from 1st half 2019 to 4th quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1396452/willingness-to-change-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. "Share of customers willing to change their primary banks in Canada from 1st half 2019 to 4th quarter 2025." Chart. April 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1396452/willingness-to-change-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. (2026). Share of customers willing to change their primary banks in Canada from 1st half 2019 to 4th quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1396452/willingness-to-change-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ. "Share of Customers Willing to Change Their Primary Banks in Canada from 1st Half 2019 to 4th Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2026, /statistics/1396452/willingness-to-change-primary-bank-in-canada/
ÌÇÐÄÆƽâ°æ, Share of customers willing to change their primary banks in Canada from 1st half 2019 to 4th quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1396452/willingness-to-change-primary-bank-in-canada/ (last visited July 29, 2026)
Share of customers willing to change their primary banks in Canada from 1st half 2019 to 4th quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, April 27, 2026. [Online]. Available: /statistics/1396452/willingness-to-change-primary-bank-in-canada/
