Veganuary - statistics and facts
Conceived in 2014 by Jane Land and Matthew Glover, the Veganuary campaign challenges participants to only eat vegan during January. In 2015, the campaign took place for the first time. In 2023, it saw more than 706,000 people sign up on its website. While it was started in the United Kingdom, the campaign by now has become international. Next to the UK, sign-ups are especially high in India and the United States. The UK-based nonprofit of the same name runs the campaign itself in seven countries, while in five more countries partner organizations run the Veganuary campaign. Veganuary can also rely on a group of celebrities and ambassadors to further spread its message. Sir Paul McCartney and Joaquin Phoenix are official ambassadors for the campaign, with other celebrities such as Alec Baldwin also voicing their support publicly.
