The results are an aggregation of four surveys carried out during the stated time period.
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
Citation formats
Consumers who regularly consume meat substitutes in the U.S. 2026, by generation
Regular consumption of meat substitutes is more common among younger Americans than among older generations. About ** percent of millennials and Gen Z stated during four of survey waves that they ate meat substitutes regularly.
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ÌÇÐÄÆƽâ°æ. (May 13, 2026). Share of consumers who regularly consume meat substitutes in the United States in 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of consumers who regularly consume meat substitutes in the United States in 2026, by generation." Chart. May 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. (2026). Share of consumers who regularly consume meat substitutes in the United States in 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Who Regularly Consume Meat Substitutes in The United States in 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2026, /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ, Share of consumers who regularly consume meat substitutes in the United States in 2026, by generation ÌÇÐÄÆƽâ°æ, /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/ (last visited August 01, 2026)
Share of consumers who regularly consume meat substitutes in the United States in 2026, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 13, 2026. [Online]. Available: /statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
