The results are an aggregation of four surveys carried out during the stated time period.
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
Citation formats
Consumers who regularly consume meat substitutes in Germany 2024, by generation
In 2024, during four survey waves, about ** percent of responding millennials in Germany stated that they regularly consumed meat substitutes. Only ** percent of responding baby boomers said the same.
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ÌÇÐÄÆÆ½â°æ. (January 6, 2025). Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/
ÌÇÐÄÆÆ½â°æ. "Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation." Chart. January 6, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/
ÌÇÐÄÆÆ½â°æ. (2025). Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/
ÌÇÐÄÆÆ½â°æ. "Share of Consumers Who Regularly Consume Meat Substitutes in Germany in 2024, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jan 2025, /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/
ÌÇÐÄÆÆ½â°æ, Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/ (last visited July 31, 2026)
Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation [Graph], ÌÇÐÄÆÆ½â°æ, January 6, 2025. [Online]. Available: /statistics/1450564/share-of-consumers-who-regularly-consume-meat-substitutes-in-germany-by-generation/