
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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According to 47 percent of survey respondents who took part in Veganuary 2025 worldwide, animals were the leading motivation to try the vegan diet. In a survey carried out four years earlier, 44 percent stated the same. Other participants were motivated by personal health reasons (20 percent) and the environment (14 percent). These three reasons are commonly the main motivators in most Western cultures for going vegan or vegetarian.
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Meat alternatives
Milk alternatives
Vegans and vegetarians
Plant-based food companies
Consumption
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.