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Veganism and vegetarianism in Germany

Statistics report on veganism and vegetarianism in Germany

This report provides insight into the development of vegetarianism and veganism in Germany through a variety of statistics. The graphs and surveys at hand illustrate consumer opinions, preferences and purchase decisions regarding vegetarian and vegan products. A separate chapter is devoted entirely to figures about meat substitutes.

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Table of contents

Overview

8
  • Premium Statistic Share of vegans worldwide in 2025, by select country
  • Premium Statistic Share of vegetarians worldwide in 2025, by select country
  • Premium Statistic Sales revenue from vegetarian and vegan food Germany 2017-2019, by distribution
  • Premium Statistic Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
  • Premium Statistic Production value of vegetarian and vegan meat substitutes Germany 2019-2024
  • Premium Statistic Average annual volume of COâ‚‚ emissions due to different diets Germany 2020
  • Premium Statistic Vegetarians and flexitarians Germany 2020, by gender
  • Premium Statistic Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers

Products and diet

8
  • Premium Statistic Number of people who classify themselves as vegetarian in Germany 2015-2025
  • Premium Statistic Leading brands producing vegan and vegetarian meat substitutes Germany 2020
  • Premium Forecast Share of vegans in Germany 2025, by age group
  • Premium Forecast Share of vegetarians in selected European countries in 2025
  • Premium Statistic Experiences justifying or feeling uncomfortable due to diet Germany 2020
  • Premium Statistic Limitations experienced due to not eating meat or animal products Germany 2020
  • Premium Statistic Reasons for not eating meat Germany 2020
  • Premium Statistic Reasons for not eating dairy products Germany 2021

Substitutes

7
  • Premium Statistic Distribution of vegetarian and vegan substitute products bought Germany 2021/2022
  • Premium Statistic Revenue from vegan milk substitutes in food retail Germany 2018-2020, by product
  • Premium Statistic Purchases of non-animal milk substitutes Germany 2020
  • Premium Statistic Use of dairy substitutes among consumers Germany 2021
  • Premium Statistic Leading alternatives to conventional milk Germany 2021
  • Premium Statistic Share of vegetarians and flexitarians buying meat substitute products Germany 2020
  • Premium Statistic Opinions on meat substitute product qualities among consumers Germany 2020

Meat substitutes

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  • Premium Statistic Revenue from seitan meat substitute products Germany 2018-2022, by product
  • Premium Statistic Revenue development of tofu meat substitute products Germany 2018-2022, by product
  • Premium Statistic Revenue development of vegetable-based meat substitute products Germany 2018-2022
  • Premium Statistic Revenue from traditional and vegetarian sausage in food retail Germany 2018-2020
  • Premium Statistic Consumption of meat substitute products Germany 2018-2021, by frequency
  • Premium Statistic Purchase volume of meat substitutes in private households in Germany 2019
  • Premium Statistic Purchase of plant-based/ vegan meat alternatives in Germany in 2022
  • Premium Statistic Meat substitute products tried in Germany 2021
  • Premium Statistic Opinions on meat alternatives Germany 2019
  • Premium Statistic Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022
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