
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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In 2026, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under forty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population.Â
Global interest in veganism has increased during the last decades. In January 2023, Just under 707,000 people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was in 2016. According to a survey, India has the largest share of vegans worldwide, as about **** percent of the population follows a vegan diet. India is followed by the United States (U.S.), where the share of vegans is approximately percent.
London, the North, and the rest of the South are the regions where more consumers than in the rest of the country want to participate in Veganuary. In those areas, the share of survey respondents that said it wanted to try to follow a vegan diet was percent. The interest in Veganuary was overall similar throughout the age groups, with percent of 25 to 49-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in Midlands and the Rest of the South, at percent.
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