Japan: dietary supplements market size 2026| ��ƽ��

Market size of dietary supplements in Japan from fiscal year 2019 to 2024 with forecasts until 2026 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

March 2026

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Region

Japan

Survey time period

fiscal years 2019 to 2024; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year

Special properties

market size based on shipment value at manufacturers

Supplementary notes

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**Forecast.

The dietary supplements market refers to foods with function claims in the share of supplements like tablets, capsules, powders, and bottled liquids. Includes only products applied for and accepted by the Consumer Affairs Agency.

Data prior to 2024 come from previous reports.
100 Japanese yen equal 0.64 U.S. dollars or 0.54 euros as of May 2026.
Values have been rounded.

Citation formats

In fiscal year 2024, the dietary supplement market in Japan was valued at almost *** billion Japanese yen. The supplements market grew steadily in recent years, accounting for around **** of the foods with function claims market.

Who is taking supplements?

Consumers in higher age groups are the target groups of dietary supplements. As the Japanese population is gradually aging, businesses are focusing their marketing towards workers in higher age groups as well as senior consumers. A major expectation of consumers is the ***** by improving and strengthening the ***, contributing to the market success of nutritional supplements and vitality boosters.

The Japanese health food market

In the busy lifestyle of the aging Japanese society, supplements are catering to the demand for a nutritionally balanced lifestyle among consumers. Lately, the health food market benefitted from the growing health awareness as manufacturers are expanding their portfolios to include various healthy prepared meals and snacks. Apart from commonly available products such as sugar-free or allergen-free alternatives, foods with health claims such as the governmentally approved foods for specified health uses (FOSHU) are recording steady sales.