Key insights
- Vegetarian and vegan food sales revenue in Germany
- bn EUR

Detailed statistics
Sales revenue from vegetarian and vegan food Germany 2017-2019
- Number of people classifying themselves as vegetarians or largely foregoing meat in Germany
- m

Detailed statistics
Number of people who classify themselves as vegetarian in Germany 2015-2025
- Grain-based meat substitute revenue forecast in Germany
- m USD

Detailed statistics
Revenue of meat substitute products Germany 2015-2022, by product group
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Current statistics on this topic
Recommended statistics
Overview
8
- Share of vegans worldwide in 2025, by select country
- Share of vegetarians worldwide in 2025, by select country
- Sales revenue from vegetarian and vegan food Germany 2017-2019, by distribution
- Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
- Production value of vegetarian and vegan meat substitutes Germany 2019-2024
- Average annual volume of COâ‚‚ emissions due to different diets Germany 2020
- Vegetarians and flexitarians Germany 2020, by gender
- Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers
Overview
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Share of vegans worldwide in 2025, by select country

Share of vegans worldwide in 2025, by select country
Share of vegans in select countries worldwide in 2025
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Share of vegetarians worldwide in 2025, by select country

Share of vegetarians worldwide in 2025, by select country
Share of vegetarians in select countries worldwide in 2025
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Sales revenue from vegetarian and vegan food Germany 2017-2019, by distribution

Sales revenue from vegetarian and vegan food Germany 2017-2019, by distribution
Sales revenue from vegetarian and vegan food in Germany in 2019 and 2020, by distribution channels (in million euros)
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Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025

Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
Production volume of vegetarian and vegan meat substitutes in Germany from 2019 to 2025 (in 1,000 tons)
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Production value of vegetarian and vegan meat substitutes Germany 2019-2024

Production value of vegetarian and vegan meat substitutes Germany 2019-2024
Production value of vegetarian and vegan meat substitutes in Germany from 2019 to 2024 (in million euros)
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Average annual volume of COâ‚‚ emissions due to different diets Germany 2020

Average annual volume of COâ‚‚ emissions due to different diets Germany 2020
Average annual volume of COâ‚‚ emissions due to different diets in Germany in 2020 (in kilograms)
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Vegetarians and flexitarians Germany 2020, by gender

Vegetarians and flexitarians Germany 2020, by gender
Vegetarians and flexitarians in Germany in 2020, by gender
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Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers

Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers
Leading 10 vegan influencers on YouTube in Germany as of August 2023, by number of subscribers (in 1,000)
Products and diet
8
- Number of people who classify themselves as vegetarian in Germany 2015-2025
- Leading brands producing vegan and vegetarian meat substitutes Germany 2020
- Share of vegans in Germany 2025, by age group
- Share of vegetarians in selected European countries in 2025
- Experiences justifying or feeling uncomfortable due to diet Germany 2020
- Limitations experienced due to not eating meat or animal products Germany 2020
- Reasons for not eating meat Germany 2020
- Reasons for not eating dairy products Germany 2021
Products and diet
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Number of people who classify themselves as vegetarian in Germany 2015-2025

Number of people who classify themselves as vegetarian in Germany 2015-2025
Number of people who classify themselves as vegetarians or as people who largely forgo meat in Germany from 2015 to 2025 (in million people)*
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Leading brands producing vegan and vegetarian meat substitutes Germany 2020

Leading brands producing vegan and vegetarian meat substitutes Germany 2020
Leading 3 brands producing vegan and vegetarian meat substitute products in Germany in 2020
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Share of vegans in Germany 2025, by age group

Share of vegans in Germany 2025, by age group
Do you follow vegan nutrition rules?
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Share of vegetarians in selected European countries in 2025

Share of vegetarians in selected European countries in 2025
Do you follow vegetarian nutrition rules?
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Experiences justifying or feeling uncomfortable due to diet Germany 2020

Experiences justifying or feeling uncomfortable due to diet Germany 2020
When you think of your current diet, in the last six months were you ever in a situation where you had to justify or explain your diet, or felt uncomfortable?
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Limitations experienced due to not eating meat or animal products Germany 2020

Limitations experienced due to not eating meat or animal products Germany 2020
Which limitations do you observe as a result of not eating meat or animal products?
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Reasons for not eating meat Germany 2020

Reasons for not eating meat Germany 2020
Why do you not eat meat?
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Reasons for not eating dairy products Germany 2021

Reasons for not eating dairy products Germany 2021
Why do you not eat dairy products?
Substitutes
7
- Distribution of vegetarian and vegan substitute products bought Germany 2021/2022
- Revenue from vegan milk substitutes in food retail Germany 2018-2020, by product
- Purchases of non-animal milk substitutes Germany 2020
- Use of dairy substitutes among consumers Germany 2021
- Leading alternatives to conventional milk Germany 2021
- Share of vegetarians and flexitarians buying meat substitute products Germany 2020
- Opinions on meat substitute product qualities among consumers Germany 2020
Substitutes
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Distribution of vegetarian and vegan substitute products bought Germany 2021/2022

Distribution of vegetarian and vegan substitute products bought Germany 2021/2022
Which vegetarian or vegan substitute products have you already bought?
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Revenue from vegan milk substitutes in food retail Germany 2018-2020, by product

Revenue from vegan milk substitutes in food retail Germany 2018-2020, by product
Revenue from vegan milk substitutes in food retail in Germany from 2018 to 2020, by product group (in 1,000 euros)
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Purchases of non-animal milk substitutes Germany 2020

Purchases of non-animal milk substitutes Germany 2020
In the last 6 months, did you consciously buy a non-animal alternative to cow's milk for the first time?
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Use of dairy substitutes among consumers Germany 2021

Use of dairy substitutes among consumers Germany 2021
Are dairy substitutes a complete substitute for dairy products for you or do you consume them only additionally to traditional dairy products?
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Leading alternatives to conventional milk Germany 2021

Leading alternatives to conventional milk Germany 2021
Which alternatives to conventional milk do you come back to?
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Share of vegetarians and flexitarians buying meat substitute products Germany 2020

Share of vegetarians and flexitarians buying meat substitute products Germany 2020
Do you buy meat or animal substitute products?
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Opinions on meat substitute product qualities among consumers Germany 2020

Opinions on meat substitute product qualities among consumers Germany 2020
Which qualities is a meat substitute product supposed to have so that you would consume it?
Meat substitutes
10
- Revenue from seitan meat substitute products Germany 2018-2022, by product
- Revenue development of tofu meat substitute products Germany 2018-2022, by product
- Revenue development of vegetable-based meat substitute products Germany 2018-2022
- Revenue from traditional and vegetarian sausage in food retail Germany 2018-2020
- Consumption of meat substitute products Germany 2018-2021, by frequency
- Purchase volume of meat substitutes in private households in Germany 2019
- Purchase of plant-based/ vegan meat alternatives in Germany in 2022
- Meat substitute products tried in Germany 2021
- Opinions on meat alternatives Germany 2019
- Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022
Meat substitutes
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Revenue from seitan meat substitute products Germany 2018-2022, by product

Revenue from seitan meat substitute products Germany 2018-2022, by product
Revenue from seitan meat substitute products from 2018 to 2022, by product type (in million euros)
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Revenue development of tofu meat substitute products Germany 2018-2022, by product

Revenue development of tofu meat substitute products Germany 2018-2022, by product
Revenue development of tofu meat substitute products from 2018 to 2022, by product type (in million euros)
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Revenue development of vegetable-based meat substitute products Germany 2018-2022

Revenue development of vegetable-based meat substitute products Germany 2018-2022
Revenue development of vegetable-based meat substitute products from 2018 to 2022, by product type (in million euros)
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Revenue from traditional and vegetarian sausage in food retail Germany 2018-2020

Revenue from traditional and vegetarian sausage in food retail Germany 2018-2020
Revenue from traditional and vegetarian sausage in food retail in Germany from 2018 to 2020 (in million euros)
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Consumption of meat substitute products Germany 2018-2021, by frequency

Consumption of meat substitute products Germany 2018-2021, by frequency
Number of people consuming meat substitute products in Germany from 2018 to 2021, by frequency (in millions)
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Purchase volume of meat substitutes in private households in Germany 2019

Purchase volume of meat substitutes in private households in Germany 2019
Purchase volume of meat substitutes in private households in Germany from 2012 to 2019 (in 1,000 metric tons)
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Purchase of plant-based/ vegan meat alternatives in Germany in 2022

Purchase of plant-based/ vegan meat alternatives in Germany in 2022
Have you bought plant-based/ vegan meat alternatives in the last three months?
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Meat substitute products tried in Germany 2021

Meat substitute products tried in Germany 2021
Which meat substitute products have you already tried?
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Opinions on meat alternatives Germany 2019

Opinions on meat alternatives Germany 2019
What do you think of the following meat alternatives?
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Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022

Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022
In your opinion, how should vegetarian and vegan meat/ fish alternative products be improved?
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