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Share of consumers who follow a meat-free diet in select countries worldwide in 2025

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Source

Release date

December 2025

Region

Worldwide, Brazil, China, Germany, India, Japan, Mexico, United States

Survey time period

January 2024 to December 2025

Number of respondents

181,494 respondents

Age group

18-64 years

Special properties

Combines all vegetarians, vegans, and pescetarians. Residential online population, results aggregate four survey waves and give their average

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Do you follow one or more of the following nutrition rules?" (multi-pick) Number of respondents by country and survey periods that answered vegan, vegetarian, or pescetarian:

Survey period by country:

United States of America - 01 January 2025 to 17 December 2025

China (Mainland) - 01 January 2025 to 16 December 2025

 Brazil - 01 January 2025 to 17 December 2025

Germany - 01 January 2025 to 16 December 2025

India - 01 January 2025 to 16 December 2025

Mexico - 01 January 2025 to 16 December 2026

Japan - 01 January 2025 to 16 December 2025


Number of respondents per country:

United States of America: 60,261

China (Mainland): 24,996

Brazil: 12,067

Germany: 35,991

 India: 24,164 

Mexico: 12,083

Japan: 12,108 

Citation formats

Share of consumers who follow a meat-free diet worldwide in 2025, by select country

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