T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Source
Sources
Release date
January 2026
More information
Region
EU
Survey time period
January 2025 to December 2025
Number of respondents
31,642 respondents
Age group
18-64 years
Special properties
Results are an aggregation of four surveys carried out during the stated time period. Results cover 17 out of 27 countries and are weighted*
Supplementary notes
The original survey question was: "Do you follow one or more of the following nutrition rules?" - displayed are all responses for "Vegetarian (not eating meat and fish)"
* The results are weighted based on the internet population per country.
The EU-27 countries covered in the surveys are:
Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Portugal, RomaniaÂ
For the following countries, data were aggregated for all four quarters of 2025, from the first through the fourth quarter: Finland, Austria, France, Germany, Italy, Netherlands, Poland, Belgium, Spain, SwedenÂ
Generations:
Gen Z - 1995-2012
Millennials - 1980-1994
Gen X - 1965-1979
Baby Boomer - 1946-1964
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