Results are an aggregation of four surveys carried out during the stated time period. Results cover 18 out of 27 countries and are weighted*
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
* The results are weighted based on the internet population per country.
The EU-27 countries covered in the surveys are:
Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania
Citation formats
Consumers who regularly consume meat substitutes in the EU-27 in 2024, by generation
In 2024, approximately ** percent of responding millennials stated that they regularly consumed meat substitutes. Figures were similar among Gen Z respondents. Older generations were less likely to regularly eat meat substitutes.
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ÌÇÐÄÆƽâ°æ. (September 25, 2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation." Chart. September 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
ÌÇÐÄÆƽâ°æ. (2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Who Regularly Consume Meat Substitutes in The European Union (Eu-27) in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2024, /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
ÌÇÐÄÆƽâ°æ, Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/ (last visited July 30, 2026)
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph], ÌÇÐÄÆƽâ°æ, September 25, 2024. [Online]. Available: /statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
