Female respondents: 9,594; male respondents: 12,850.
Supplementary notes
The question asked in the survey was "[If you subscribe to any video streaming service providers], how many subscriptions to such services do you have?"
As reported in a 2024 survey on video streaming services by , about ** percent of respondents in India stated that they subscribed to only *** video streaming platform. While *** half of this group shared the subscription with the family or friends, the other paid the full price. Respondents with multiple subscriptions accounted for ** percent.
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Rakuten Insight. (September 4, 2024). Share of consumers who subscribed to one or more video streaming platforms in India as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. "Share of consumers who subscribed to one or more video streaming platforms in India as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. (2024). Share of consumers who subscribed to one or more video streaming platforms in India as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight. "Share of Consumers Who Subscribed to One or More Video Streaming Platforms in India as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1265203/india-number-of-svod-subscriptions/
Rakuten Insight, Share of consumers who subscribed to one or more video streaming platforms in India as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1265203/india-number-of-svod-subscriptions/ (last visited July 23, 2026)
Share of consumers who subscribed to one or more video streaming platforms in India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1265203/india-number-of-svod-subscriptions/
