When asked about why they subscribe to video streaming platforms during a survey conducted in 2024, over ** percent of respondents in India cited being offered a large variety of content than cable and satellite television as their primary reason. Affordability, wanting to watch original content, and mobile accessibility were some of the other major reasons for subscribing to these platforms.
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Rakuten Insight. (September 4, 2024). Consumers' reasons to subscribe to video streaming platforms across India as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1266056/india-reasons-for-svod-subscription/
Rakuten Insight. "Consumers' reasons to subscribe to video streaming platforms across India as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1266056/india-reasons-for-svod-subscription/
Rakuten Insight. (2024). Consumers' reasons to subscribe to video streaming platforms across India as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1266056/india-reasons-for-svod-subscription/
Rakuten Insight. "Consumers' Reasons to Subscribe to Video Streaming Platforms across India as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1266056/india-reasons-for-svod-subscription/
Rakuten Insight, Consumers' reasons to subscribe to video streaming platforms across India as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1266056/india-reasons-for-svod-subscription/ (last visited July 23, 2026)
Consumers' reasons to subscribe to video streaming platforms across India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1266056/india-reasons-for-svod-subscription/
