As of 2023, the penetration rate of pay TV worldwide peaked at around ** subscriptions per 100 households. However, the number of pay TV customers is forecast to decline in the coming years as consumers increasingly opt for video streaming options.
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Ampere Analysis. (December 21, 2023). Pay TV penetration rate worldwide from 2012 to 2028 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/484272/pay-tv-penetration/
Ampere Analysis. "Pay TV penetration rate worldwide from 2012 to 2028." Chart. December 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/484272/pay-tv-penetration/
Ampere Analysis. (2023). Pay TV penetration rate worldwide from 2012 to 2028. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/484272/pay-tv-penetration/
Ampere Analysis. "Pay Tv Penetration Rate Worldwide from 2012 to 2028." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Dec 2023, /statistics/484272/pay-tv-penetration/
Ampere Analysis, Pay TV penetration rate worldwide from 2012 to 2028 ÌÇÐÄÆÆ½â°æ, /statistics/484272/pay-tv-penetration/ (last visited July 15, 2026)
Pay TV penetration rate worldwide from 2012 to 2028 [Graph], Ampere Analysis, December 21, 2023. [Online]. Available: /statistics/484272/pay-tv-penetration/