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Pay TV in the United States

Statistics report on pay TV in the United States

This report has been compiled to provide statistical information about pay TV in the United States. In addition to relevant key figures on the pay TV market worldwide and in the U.S. the report includes recent subscription numbers of pay TV providers, facts on consumer behavior and cord cutters, as well as a chapter about virtual multichannel video programming distributors (vMVPDs).

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Table of contents

Overview

5
  • Premium Statistic Number of pay TV subscribers worldwide 2021-2023
  • Premium Forecast Revenue of traditional TV & home video in the U.S. 2017-2030, by segment
  • Premium Statistic Number of pay TV households in the U.S. 2019-2028
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025

Companies

8
  • Premium Forecast Most common TV subscription brands in the U.S. 2024
  • Premium Statistic Customer satisfaction of pay TV services in the U.S. 2024-2025
  • Premium Statistic Comcast: no of video subscribers in the U.S. 2014-2024
  • Premium Statistic Charter: no of video subscribers in the U.S. 2014-2024
  • Premium Statistic DirecTV: no of video subscribers in the U.S. 2014-2023
  • Premium Statistic Dish TV: pay TV subscribers in the U.S. 2014-2024
  • Premium Statistic Number of Verizon Fios TV subscribers 2020-2024
  • Premium Statistic Optimum: no of video subscribers in the U.S. 2016-2025

Consumer behavior

6
  • Premium Statistic Number of TV households in the U.S. 2024-2025, by type
  • Premium Statistic Television and video access types in households in the U.S. 2021-2025
  • Premium Statistic Preferred type of video streaming and TV subscriptions in the U.S. 2023
  • Premium Statistic Preference of pay TV vs. video streaming in the U.S. 2023, by age group
  • Premium Forecast TV subscription payments in the U.S. 2024
  • Premium Forecast Drivers of TV subscription payments in the U.S. 2023

Cord cutters

6
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2024
  • Premium Statistic Total subscriber losses for pay TV companies in the U.S. 2014-2023
  • Premium Statistic Subscriber losses for selected cable companies in the U.S. 2024
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic Cord cutting among pay TV subscribers in the U.S. 2025, by age
  • Premium Statistic Plans after canceling pay TV services in the U.S. 2024

vMVPDs

5
  • Premium Statistic Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024
  • Premium Statistic Virtual pay TV subscriptions in the U.S. 2022-2028
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2025
  • Premium Statistic Subscription revenue of vMVPD services in the U.S. 2024
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