In 2024, user-generated or social media advertising video content accounted for more than **** the revenue of the Indian online video market. Meanwhile, subscription video-on-demand contributed ** percent of online video revenue that year. India ranked among the key online video markets globally with an overall revenue of *** billion U.S. dollars.
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Asia Video Industry Association. (December 2, 2024). Online video market revenue share in India in 2024, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1616620/india-online-video-market-share-by-segment/
Asia Video Industry Association. "Online video market revenue share in India in 2024, by segment." Chart. December 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1616620/india-online-video-market-share-by-segment/
Asia Video Industry Association. (2024). Online video market revenue share in India in 2024, by segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1616620/india-online-video-market-share-by-segment/
Asia Video Industry Association. "Online Video Market Revenue Share in India in 2024, by Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Dec 2024, /statistics/1616620/india-online-video-market-share-by-segment/
Asia Video Industry Association, Online video market revenue share in India in 2024, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1616620/india-online-video-market-share-by-segment/ (last visited July 23, 2026)
Online video market revenue share in India in 2024, by segment [Graph], Asia Video Industry Association, December 2, 2024. [Online]. Available: /statistics/1616620/india-online-video-market-share-by-segment/