Daniel Slotta
Research expert covering Greater China
Facebook in Spain - statistics & facts
With around 34.81 million users in Spain, Facebook remains the absolute leader of the Spanish social media market, with a user base that is expected to stabilize at around 35 million users in the upcoming years. But with little space to grow in terms of audience reach, its long-standing dominance starts feeling fatiguing and outdated among local users, especially as its usage decreases among younger generations. Facebook’s popularity crisis in its seventh-largest market in Europe is resolved by its marketplace and online shopping features.
