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In 2022, Facebook had approximately **** million users in Spain, with this number consistently fluctuating above ** million since 2014. Considering that Spain’s population stood at approximately **** million inhabitants in 2022, the popularity of Facebook in Spain cannot be denied, as this figure translates into a penetration of almost **** percent of the country.

Social media landscape in Spain

Despite a slight decline since 2021, Facebook still is the second most used platform in the country and the biggest when not considering messaging apps. Around ** percent half of Spanish Facebook users checked the social platform at least once or several times a day. As of 2022, around ** percent of the Spanish population used social media, with the primary reason of keeping in touch with closer contacts via messenger apps, the preferred type of platform for around ** percent of the country’s social users.

Spain and Facebook: a global comparison

With an audience of more than *** million users in India in 2023, Spain might feel like a smaller fish for Facebook, as the country registers an audience almost ** times smaller. The number of monthly active users on Facebook has grown non-stop in the past decade, almost reaching **** billion users worldwide in the first quarter of 2023 compared to only 2.2 billion in the first quarter of 2018. These figures make Mark Zuckerberg’s social network the platform that covers the largest audience in the world.