According to a survey run in Spain in March 2023, 86 percent of Millennial respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Facebook, Instagram, and YouTube followed closely, with an audience reach of 75 percent, 74 percent, and 73 percent respectively.
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IAB Spain. (May 10, 2023). Most popular social networks and apps among Millennials in Spain as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1200767/millennials-most-popular-social-network-in-spain/
IAB Spain. "Most popular social networks and apps among Millennials in Spain as of March 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1200767/millennials-most-popular-social-network-in-spain/
IAB Spain. (2023). Most popular social networks and apps among Millennials in Spain as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1200767/millennials-most-popular-social-network-in-spain/
IAB Spain. "Most Popular Social Networks and Apps among Millennials in Spain as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/1200767/millennials-most-popular-social-network-in-spain/
IAB Spain, Most popular social networks and apps among Millennials in Spain as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1200767/millennials-most-popular-social-network-in-spain/ (last visited July 23, 2026)
Most popular social networks and apps among Millennials in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: /statistics/1200767/millennials-most-popular-social-network-in-spain/
