According to a survey in Spain in March 2023, ** percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of ** percent, then YouTube and TikTok, each used by ** percent and ** percent of Gen Z respondents.
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IAB Spain. (May 10, 2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most popular social networks and apps among Gen Z users in Spain as of March 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. (2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most Popular Social Networks and Apps among Gen Z Users in Spain as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain, Most popular social networks and apps among Gen Z users in Spain as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/ (last visited July 23, 2026)
Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: /statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
