Daniel Slotta
Research expert covering Greater China
Instagram in Spain - statistics & facts
Being the closest platform to challenge Facebook鈥檚 long reign in Spain, Instagram has the second-largest social media audience in the country, with a user base of around 21.07 million users as of 2022, expected to grow another 4.08 million by 2027. While Spanish Facebook users are starting to feel fatigued by Meta鈥檚 flagship platform, Instagram鈥檚 visually focused format and popularity among younger generations put it into a more comfortable position in the Mediterranean country鈥檚 social media sphere, especially considering its favorable positions in the country鈥檚 social influencer market and e-commerce sector.
