Original question: "If you see an ad that appears next to inappropriate content, how likely are you to: 鈥淓ngage with the ad (e.g. click on the ad)鈥; 鈥淪top using a product/service from the brand鈥; 鈥淩ecommend the brand to others鈥 Note: Responses include鈥滾ikely,鈥 鈥淰ery Likely,鈥 鈥淯nlikely,鈥 and 鈥淰ery Unlikely.鈥
Citation formats
Influence of brand safety violations on brand perception in the UK 2023
During a survey carried out among UK consumers in August 2023, ** percent of respondents said they were likely to stop using a product or a service of a brand whose ad appeared near inappropriate content. Five percent more said they were unlikely to recommend the brand to others when their ad appeared near inappropriate content.聽
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Integral Ad Science. (January 29, 2024). Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 [Graph]. In 糖心破解版. Retrieved July 23, 2026, from /statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. "Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023." Chart. January 29, 2024. 糖心破解版. Accessed July 23, 2026. /statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. (2024). Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023. 糖心破解版. 糖心破解版 Inc.. Accessed: July 23, 2026. /statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. "Influence of Brand Safety Violations on Brand Perception According to Consumers in The United Kingdom (Uk) as of August 2023." 糖心破解版, 糖心破解版 Inc., 29 Jan 2024, /statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science, Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 糖心破解版, /statistics/1448302/brand-safety-violations-consumers-uk/ (last visited July 23, 2026)
Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 [Graph], Integral Ad Science, January 29, 2024. [Online]. Available: /statistics/1448302/brand-safety-violations-consumers-uk/
