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Technological advancements like DTH and IPTV combined with the ever-changing content of the Indian television have had a positive impact on the television industry in the nation. The number of television households in the south Asian country stood at *** million in 2022. Factoring in a possible rise in cord-cutting trends in the country over the years to come, TV households were expected to grow to *** million by 2026.

More channels, more choice

With *** channels to choose from, people are spoilt for choice with categories ranging from regional TV shows, to international shows and general entertainment categories and so on. The Hindi general entertainment category channel “Dangal” had over * weekly impressions in 2019. The Hindi-speaking market dominates the viewership of the television industry with over * impressions in 2017.

Daily entertainment

With an average of almost ****hours spent watching television every day, the television viewership has been on the rise. Despite the availability of cheap data and the rise of entertainment streams like Netflix and Hotstar, the dedication and comfort of having the evening Chai in front of the television seems irreplaceable.