The source adds the following information: "Pay TV is defined as traditional Pay TV (i.e. TV delivered through a set-top box) and virtual Pay TV (i.e. TV delivered through the internet without a set-top box)."
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Number of TV households in the U.S. 2024-2025, by type
Estimates showed that by the end of 2025, the number of pay TV households in the U.S. would amount to ** million. By comparison, the number of broadband-only households is forecast to be ** million, and the number of over-the-air TV households is estimated to be even lower. However, while the broadband-only and over-the-air household count is forecast to have increased by 2029, pay TV households will likely decline by **** percent.
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Activate. (November 5, 2025). Number of television households in the United States from 2024 to 2025 with a forecast for 2029, by type (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1346811/tv-households-us-type/
Activate. "Number of television households in the United States from 2024 to 2025 with a forecast for 2029, by type (in millions)." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1346811/tv-households-us-type/
Activate. (2025). Number of television households in the United States from 2024 to 2025 with a forecast for 2029, by type (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1346811/tv-households-us-type/
Activate. "Number of Television Households in The United States from 2024 to 2025 with a Forecast for 2029, by Type (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1346811/tv-households-us-type/
Activate, Number of television households in the United States from 2024 to 2025 with a forecast for 2029, by type (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1346811/tv-households-us-type/ (last visited July 20, 2026)
Number of television households in the United States from 2024 to 2025 with a forecast for 2029, by type (in millions) [Graph], Activate, November 5, 2025. [Online]. Available: /statistics/1346811/tv-households-us-type/
