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Online TV in the United States

Statistics report on the virtual multichannel video programming distributor market in the U.S.

This report has been compiled to provide statistical information about the online TV market in the United States. In addition to relevant key figures on the TV and online TV market in the U.S., the report includes facts on devices, advertising, platforms, as well as survey data on consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Number of TV households in the U.S. 2024-2025, by type
  • Premium Statistic Share of time spent watching TV and digital video in the U.S. 2020-2026
  • Premium Statistic Number of TV and video households in the U.S. 2022-2024, by platform type
  • Premium Statistic Revenue of vMVPD and MVPD in the U.S. 2022-2023
  • Premium Statistic Market share of vMVPDs worldwide 2024

Devices

5
  • Premium Statistic Daily time spent with video by U.S. adults 2023-2029, by device
  • Premium Statistic Penetration of smart TV in the U.S. 2020-2025
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2028
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type

Advertising

4
  • Premium Statistic CTV ad spend in the U.S. 2025-2029
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform
  • Premium Statistic FuboTV advertising revenue in the United States and Canada 2021-2024
  • Premium Statistic Monthly YouTube ad revenue in the U.S. 2023

Platforms

7
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025
  • Premium Statistic Subscription revenue of vMVPD services in the U.S. 2024
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2025
  • Basic Statistic Hulu ARPU in the U.S. Q1 2019-Q4 2025
  • Premium Statistic Number of FuboTV paid subscribers worldwide quarterly 2020-2025
  • Premium Statistic Sling TV: number of quarterly subscribers 2017-2025
  • Premium Statistic Revenue of YouTube TV 2023-2026

Consumer behavior

6
  • Premium Statistic Video and TV use among Black and non-Black consumers in the U.S. 2024
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024
  • Premium Statistic Virtual pay TV subscriptions in the U.S. 2022-2028
  • Premium Statistic Leading vMVPD services in the U.S. 2024, by viewership
  • Premium Statistic Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024
  • Premium Statistic Share of NFL Sunday Ticket sign-ups on YouTube Primetime Channels in the U.S. 2023
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