Topic: Free ad-supported streaming TV in Canada

Free ad-supported streaming TV in Canada - statistics & facts

Over three in four Canadian streaming viewers can be reached with advertising, according to an early 2025 survey. So it is hardly surprising that free ad-supported streaming TV (FAST) featuring linear channels is becoming increasingly popular, while subscription video-on-demand (SVOD) is falling out of favor. Due to ever higher prices, especially younger consumers who use providers such as Netflix and Disney+ prefer watching ads in exchange for free-of-charge content.

Penetration rate of FAST in the U.S. and Canada
34%

Revenue of FAST in Canada
*****m USD

Number of FAST users in Canada
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Current statistics on this topic

Video Streaming

Revenue of the ad-supported OTT video market in Canada 2017-2030, by segment

Video Streaming

ARPU of the OTT video market for different segments in Canada 2017-2030

Video Streaming

Penetration rate in the OTT Video market for different segments Canada 2017-2030

Overview

Users of video streaming in Canada 2017-2030, by type
Users of video streaming in Canada 2017-2030, by type
Number of video streaming users in Canada from 2017 to 2030, by type (in millions)
Penetration rate in the OTT Video market for different segments Canada 2017-2030
Penetration rate in the OTT Video market for different segments Canada 2017-2030
Penetration rate in the OTT Video market for different segments Canada from 2017 to 2030
Revenue of the ad-supported OTT video market in Canada 2017-2030, by segment
Revenue of the ad-supported OTT video market in Canada 2017-2030, by segment
Revenue of the ad-supported OTT video market in Canada from 2017 to 2030, by segment (in million U.S. dollars)
ARPU of the OTT video market for different segments in Canada 2017-2030
ARPU of the OTT video market for different segments in Canada 2017-2030
Average revenue per user in the OTT Video market for different segments Canada from 2017 to 2030
FAST penetration rate worldwide 2023-2024, by region
FAST penetration rate worldwide 2023-2024, by region
Penetration rate of free ad-supported streaming TV (FAST) services worldwide from 2nd quarter 2023 to 2nd quarter 2024, by region
Share of video streaming users in Canada 2026, by platform type
Share of video streaming users in Canada 2026, by platform type
Share of video streaming viewers in Canada as of March 2026, by platform type
Average weekly hour spent on FAST platforms worldwide 2023, by region
Average weekly hour spent on FAST platforms worldwide 2023, by region
Average weekly hours spent on most popular free ad-supported streaming TV (FAST) platforms per region worldwide as of 4th quarter 2023

Content

Number of FAST channels worldwide 2025, by country
Number of FAST channels worldwide 2025, by country
Number of free ad-supported streaming TV (FAST) channels worldwide as of February 2025, by market
Share of single IP channels on FAST services worldwide 2024, by country
Share of single IP channels on FAST services worldwide 2024, by country
Share of single IP channels on free ad-supported streaming TV (FAST) services in selected countries worldwide as of August 2024
Leading genres on FAST services in the U.S. and Canada 2024, by hours viewing share
Leading genres on FAST services in the U.S. and Canada 2024, by hours viewing share
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2024, by share of total viewing hours
Preferred channels on FAST services in Canada and U.S. Q4 2024
Preferred channels on FAST services in Canada and U.S. Q4 2024
Most popular channel types on free ad-supported streaming TV (FAST) services in Canada and the United States as of 4th quarter 2024

Digital video advertising

Digital video ad revenue in Canada 2023, by purchase method
Digital video ad revenue in Canada 2023, by purchase method
Distribution of digital video advertising revenue in Canada in 2023, by purchase method
CTV ad spend in Canada 2022-2023
CTV ad spend in Canada 2022-2023
Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars)
Leading genres on FAST services in the U.S. & Canada 2024, by ad impressions share
Leading genres on FAST services in the U.S. & Canada 2024, by ad impressions share
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2024, by share of ad impressions
TV ad preferences among CTV viewers in Canada 2025
TV ad preferences among CTV viewers in Canada 2025
TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025
Actions taken after seeing ads on streaming TV among CTV viewers in Canada 2025
Actions taken after seeing ads on streaming TV among CTV viewers in Canada 2025
Leading actions taken after seeing streaming TV advertising among connected TV (CTV) viewers in Canada as of April 2025

Platforms

Digital video purchases by brand in Canada 2024
Digital video purchases by brand in Canada 2024
Digital video purchases by brand in Canada as of December 2024
Average weekly reach of video streaming platforms in Quebec, Canada 2024
Average weekly reach of video streaming platforms in Quebec, Canada 2024
Average weekly reach of selected video streaming platforms in Quebec, Canada as of December 2024
Average weekly reach of video streaming platforms in Ontario, Canada 2024
Average weekly reach of video streaming platforms in Ontario, Canada 2024
Average weekly reach of selected video streaming platforms in Ontario, Canada as of December 2024
Most viewed FAST services in Canada 2024
Most viewed FAST services in Canada 2024
Most popular free ad-supported streaming TV (FAST) services in Canada as of fall 2024
Number of Tubi MAUs worldwide 2019-2025
Number of Tubi MAUs worldwide 2019-2025
Number of monthly active users of Tubi worldwide from 2019 to June 2025 (in millions)
Roku total hours streamed worldwide by quarter 2018-2025
Roku total hours streamed worldwide by quarter 2018-2025
Total hours streamed on Roku worldwide from 1st quarter 2018 to 1st quarter 2025 (in billions)

Consumer behavior

Change in subscription and free streaming services in Canada 2025
Change in subscription and free streaming services in Canada 2025
Share of connected TV viewers removing and adding subscription-based and free video streaming services in Canada as of April 2025
TV and video viewing time share in Canada 2024, by platform type and generation
TV and video viewing time share in Canada 2024, by platform type and generation
Distribution of TV and video viewing time in Canada as of July 2024, by platform type and generation
Share of FAST viewers in Canada 2024, by age group
Share of FAST viewers in Canada 2024, by age group
Share of internet users watching free ad-supported streaming TV (FAST) services in Canada as of fall 2024, by selected age groups
Share of FAST viewers in Canada 2023, by language and ethnicity
Share of FAST viewers in Canada 2023, by language and ethnicity
Share of internet users watching free ad-supported streaming TV (FAST) services in Canada in 2023, by language and ethnicity
Preferred devices for ad-supported streaming in Canada and U.S. Q4 2024
Preferred devices for ad-supported streaming in Canada and U.S. Q4 2024
Distribution of time spent watching ad-supported streaming services in Canada and the United States as of 4th quarter 2024, by device

Penetration rate of FAST in the U.S. and Canada
34%

Revenue of FAST in Canada
*****m USD

Number of FAST users in Canada
**m

Key figures

The most important key figures provide you with a compact summary of the topic of "Free ad-supported streaming TV in Canada" and take you straight to the corresponding statistics.

- Most popular FAST platform in Canada
- Pluto TV
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Detailed statistics
Most viewed FAST services in Canada 2024
- Most popular FAST channel type in Canada
- Genre channels
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Detailed statistics
Preferred channels on FAST services in Canada and U.S. Q4 2024
- Most viewed content genre on FAST in the U.S. and Canada
- Entertainment
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Detailed statistics
Leading genres on FAST services in the U.S. and Canada 2024, by hours viewing share

- Share of total viewing time watching streaming content served with ads in Canada
- **%
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Detailed statistics
TV and video viewing time share in Canada 2024, by platform type and generation
- Most used device watching ad-supported streaming services in Canada and the U.S.
- TV
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Detailed statistics
Preferred devices for ad-supported streaming in Canada and U.S. Q4 2024
- Share on Canadian internet users watching FAST services
- **%
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Detailed statistics
Share of FAST viewers in Canada 2023, by language and ethnicity

Further reports

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Digital video advertising and marketing worldwide

Ad-supported video-on-demand market in the United States

Digital video advertising and marketing in the United States

Ad-supported video-on-demand market in Europe

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Free ad-supported streaming TV in Canada - statistics & facts

Key insights