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Going FAST: The return of linear TV

ÌÇÐÄÆƽâ°æ trend report on the rapid rise of free ad-supported streaming TV

Linear TV has made a comeback to the home entertainment stage. With major subscription video-on-demand (SVOD) services, like Netflix, Disney+, and Amazon Prime Video, being no longer completely ad-free, ad-supported video-on-demand has been growing rapidly in the last few years, and another advertising-based streaming segment has caught the attention of consumers, content owners, and advertisers: free ad-supported streaming TV (FAST). FAST services, for instance Pluto TV, The Roku Channel, and Tubi, offer free linear channels in exchange for watching ads, like traditional TV does. So, what are FAST's advantages compared to SVOD and traditional TV?

This report introduces FAST and how it fits into the expanding video streaming ecosystem. It also explores key drivers for FAST's tremendous growth in the recent past, and why media and technology companies should place their focus on this streaming segment.

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Table of contents

Streaming's new speed: the rapid rise of FAST within the video streaming world

  • Growing interest drives launch of new platforms and channels
  • How FAST is expanding the streaming landscape

What drives FAST
  • SVOD: A saturated market
  • A fair price for video streaming consumers
  • Growing attention to FAST
  • Paid vs. free: What makes the difference?

An opportunity for TV manufacturers
  • The role of connected TV devices within the FAST market
  • An appealing business for advertisers

The tremendous comeback of TV advertising
  • How ads became acceptable again
  • Growing appeal across generational lines

Up next? The future of the evolving FAST market
  • More channels, more IPs
  • Growing recognition among advertisers
  • Integration of FAST channels

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