During a 2024 survey, ** percent of responding social media users from Spain stated that they followed influencers on social media; the remaining ** percent said they did not. Instagram and YouTube were the most popular social networks used for that purpose.
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IAB Spain. (May 22, 2024). Share of social media users who followed influencers in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of social media users who followed influencers in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1255242/influencers-follow-spain/
IAB Spain. (2024). Share of social media users who followed influencers in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of Social Media Users Who Followed Influencers in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1255242/influencers-follow-spain/
IAB Spain, Share of social media users who followed influencers in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1255242/influencers-follow-spain/ (last visited July 20, 2026)
Share of social media users who followed influencers in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/1255242/influencers-follow-spain/
