Daniel Slotta
Research expert covering Greater China
Creator economy in Japan - statistics and facts
More and more people are turning their passion and creative skills into a source of income thanks to online marketplaces, social media, and other digital tools that connect independent creators with audiences and facilitate financial transactions. The idea of a creator economy, referring to an ecosystem in which individuals and groups provide content, products, and services to others mainly via online platforms, has attracted considerable attention from entrepreneurs and companies that see it as a viable business opportunity. This is also the case in Japan, where the value of the creator economy was estimated at almost 1.87 trillion Japanese yen in 2023. The market size is based on the income generated via creator activities and expenditures on creator support services.
