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Creator economy in Japan

Statistics report on the creator economy in Japan

This report provides statistics about the creator economy in Japan. Next to an overview with fundamental market size figures, it presents key figures on influencer marketing, YouTuber agencies, marketplaces, skill sharing, paid fan communities, and survey-based information on consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Creator economy market size in Japan 2021-2023
  • Premium Statistic Creator illustration market size in Japan FY 2021-2024
  • Premium Statistic Creator illustration market size in Japan FY 2021-2024, by platform type
  • Premium Statistic Copyright royalties collected by JASRAC in Japan FY 2015-2024
  • Premium Statistic Value of copyright royalties collected by JASRAC FY 2024, by category

Influencer marketing

6
  • Premium Statistic Influencer marketing market size in Japan 2022-2029
  • Premium Statistic Influencer marketing market size in Japan 2024, by platform
  • Premium Statistic YouTube influencer marketing market size in Japan 2022-2029
  • Premium Statistic Instagram influencer marketing market size in Japan 2022-2029
  • Premium Statistic TikTok influencer marketing market size in Japan 2022-2029
  • Premium Statistic X influencer marketing market size in Japan 2022-2029

YouTuber agencies

6
  • Premium Statistic Uuum's net sales FY 2017-2024
  • Premium Statistic Uuum's number of channels FY Q1 2015-Q5 2024
  • Premium Statistic Anycolor's revenue FY 2018-2025
  • Premium Statistic Anycolor's number of VTubers FY 2021-2025
  • Premium Statistic Cover's revenue FY 2018-2024
  • Premium Statistic Cover's number of VTubers FY Q1 2020-Q4 2024

Marketplaces

6
  • Premium Statistic GMV of leading e-commerce sites in Japan 2024
  • Premium Statistic Base's net sales FY 2018-2024
  • Premium Statistic Base's GMV Q1 2019-Q4 2024, by segment
  • Premium Statistic Base's number of monthly active merchants Q1 2019-Q4 2024
  • Premium Statistic Creema's net sales FY 2018-2023
  • Premium Statistic Creema's number of registered works FY 2020-2023

Skill sharing

6
  • Premium Statistic Skill-sharing services market size Japan FY 2022-2028
  • Premium Statistic Coconala's sales FY 2022-2024
  • Premium Statistic Coconala's GMV in marketplace segment FY Q1 2021-Q4 2024
  • Premium Statistic Coconala's number of registered users in the marketplace segment FY 2019-2024
  • Premium Statistic Coconala's number of skill registrants in marketplace segment FY Q4 2022-Q4 2024
  • Premium Statistic Coconala's number of service listings in marketplace segment FY Q4 2022-Q4 2024

Paid fan communities

3
  • Premium Statistic Thecoo's net sales FY 2017-2024
  • Premium Statistic Thecoo's number of Fanicon icons FY Q1 2024-Q4 2024
  • Premium Statistic Thecoo's number of Fanicon fans FY Q1 2024-Q4 2024

Consumer behavior

6
  • Premium Statistic Most popular subjects of fandom activities in Japan 2025
  • Premium Statistic Most time-consumed subjects of fandom activities in Japan 2024
  • Premium Statistic Leading reasons for using social networking services in Japan 2024
  • Premium Statistic Leading types of followed social media accounts Japan Q2 2025
  • Premium Statistic Share of internet users who watch online videos Japan Q2 2025, by type
  • Premium Statistic YouTuber influence on young people's consumption Japan 2024, by education institution
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