According to a survey conducted in July 2024, almost ** percent of people in Japan that engage in fandom activities (oshikatsu) stated that they supported artists the most. Artists were followed by virtual YouTubers, which are commonly referred to as VTubers, as well as idols and games.
Oshikatsu, a combination of the words oshi (a favorite member of a band, sports team, etc.) and katsu (activity), describes fan activities aimed at supporting a favorite personality, character, or object.
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17LIVE Group. (July 18, 2024). Leading subjects that people spent most time and money on fan activities (oshikatsu) in Japan as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/
17LIVE Group. "Leading subjects that people spent most time and money on fan activities (oshikatsu) in Japan as of July 2024." Chart. July 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/
17LIVE Group. (2024). Leading subjects that people spent most time and money on fan activities (oshikatsu) in Japan as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/
17LIVE Group. "Leading Subjects That People Spent Most Time and Money on Fan Activities (Oshikatsu) in Japan as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2024, /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/
17LIVE Group, Leading subjects that people spent most time and money on fan activities (oshikatsu) in Japan as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/ (last visited July 21, 2026)
Leading subjects that people spent most time and money on fan activities (oshikatsu) in Japan as of July 2024 [Graph], 17LIVE Group, July 18, 2024. [Online]. Available: /statistics/1467820/japan-most-time-spent-fandom-activity-subjects/
