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Social media influencers and content creators followed among Generation Z in the United States as of July 2025, by type

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Sources

Age group

18 years and older

Special properties

60,590 respondents across all generations

Supplementary notes

Original question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?" (multi-pick)

Citation formats

U.S. Gen Z on influencers and content creators followed 2025, by type

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Statistics on " News influencers "

Other statistics that may interest you News influencers

Trust

4

Consumption

5

News and social media

7

Overview

8
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