| Name | Known for | Main social platform | Followers |
|---|---|---|---|
| Joe Rogan | US comedian and podcast host | YouTube/X | 20.2m (YT), 15.5m (X) |
| Piers Morgan | Eponymous online show, former newspaper editor and TV host | X/YouTube | 8.9m (X), 4.1m (YT) |
| Owen Jones | British left-leaning commentator and author | X/YouTube | 1m (X), 800k (YT) |
| Mayhar Tousi (TousiTV) | Political activist known for conservative and free market views | YouTube/X | 1.2m (YT), 400k (X) |
| Konstantin Kisin | Russian-British co-host of the ‘TRIGGERnometry’ podcast | YouTube/X | 1.5m (YT), 200k (X) |
| Robert Peston | ITV political editor, podcaster, active on social media | X | 1.3m (X) |
| Elon Musk | Owner of X, has made ‘free speech’ interventions in UK politics | X | 225m (X) |
| James O’Brien | Outspoken talk show host/podcaster (left-leaning) for LBC | X/YouTube | 1.1m (X), 1.2m (YT) |
| Black Belt Barrister | Legal and finance advice on YouTube (also expert in Martial Arts) | YouTube/X | 800k (YT), 100k (X) |
| Nigel Farage | Leader of Reform UK and current GB News host. Big on TikTok | YouTube/TikTok | 2.3m (YT), 1.3m (TT) |
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Source
Source
Release date
October 2025
More information
Region
United Kingdom
Survey time period
January to February 2025
Special properties
randomly selected news users on Facebook, X, YouTube, Instagram, Snapchat, and TikTok asked to name up to three individuals they paid attention to
Method of interview
Online survey
Citation formats
