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News influencers

Statistics report on News influencers

This report has been compiled to provide information about news influencers. Beginning with an overview chapter on influencers in general and the genres most favored by consumers, the report then looks at consumption, trust, and news and social media.

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Table of contents

Overview

8
  • Premium Forecast Most popular influencer genres in the UK 2025
  • Premium Forecast Most popular influencer genres in the U.S. 2025
  • Premium Forecast Influencer / content creators followed by type in the U.S. in 2023
  • Basic Statistic U.S. news influencers using social media 2024
  • Basic Statistic News influencers with news organization affiliation U.S. 2024
  • Basic Statistic News influencers and their monetization methods in the U.S. 2024
  • Premium Statistic News influencers and their political orientation in the U.S. 2024
  • Basic Statistic News influencers who mentioned Trump or Harris in social media posts U.S. 2024

Consumption

5
  • Basic Statistic U.S. adults who get their news from news influencers 2024, by political stance
  • Basic Statistic U.S. adults who get their news from news influencers 2024, by age group
  • Premium Forecast U.S. Gen Z on influencers and content creators followed 2025, by type
  • Basic Statistic Adults who follow or feel connected to news influencers in the U.S. 2024
  • Basic Statistic Adults who get news on TikTok or from news influencers U.S. 2024, by age group

Trust

4
  • Premium Statistic Trust in national and local news in the U.S. 2016-2025
  • Premium Statistic Most trusted sources of general news and information worldwide 2011-2024
  • Premium Statistic Trust in influencers in the U.S. 2023, by age
  • Premium Statistic Trust in journalists worldwide 2024, by country

News and social media

7
  • Basic Statistic Most talked about individual social media news accounts U.S. 2025
  • Premium Statistic Social media as a news outlet worldwide 2026
  • Premium Statistic Social media sites frequently used for news U.S. 2020-2025
  • Premium Statistic News sources most accessed on social media worldwide 2025, by network
  • Basic Statistic Most talked about individual social media news accounts UK 2025
  • Premium Statistic Types of news info accessed by Gen Z on social media in the UK 2024
  • Premium Forecast Most common social media activities in the U.S. 2025
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