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Share of advertising in revenue generated by Walmart worldwide from 2021 to 2024

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Sources

Release date

February 2025

Region

Worldwide

Survey time period

February 2021 to January 2025

Supplementary notes

Figure for fiscal year 2021 was retrieved from an earlier publication.
Walmart's fiscal year runs from February 1 to January 31 of the following year.

Citation formats

Walmart ad share of revenue worldwide 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2025
In the fiscal year 2023, advertising accounted for *** percent of Walmart's total revenue worldwide. The share increased compared to 2021 and 2022, as Walmart is working on improving both its digital and in-store retail media services offer.
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