A survey conducted in the United States in 2025 showed most consumers are not willing to pay for an AI personal assistant. According to the survey, ** percent said they would pay nothing. Only a little over ** percent are open to paying around ** U.S. dollars per month, while just ****percent would pay around *** U.S. dollars or more each month. This shows that while some people see value in AI assistants, most are still not ready to spend money on them.
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Deepwater Asset Management. (February 20, 2025). Consumer willingness to pay for AI assistants in the United States in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/
Deepwater Asset Management. "Consumer willingness to pay for AI assistants in the United States in 2025." Chart. February 20, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/
Deepwater Asset Management. (2025). Consumer willingness to pay for AI assistants in the United States in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/
Deepwater Asset Management. "Consumer Willingness to Pay for Ai Assistants in The United States in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Feb 2025, /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/
Deepwater Asset Management, Consumer willingness to pay for AI assistants in the United States in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/ (last visited July 28, 2026)
Consumer willingness to pay for AI assistants in the United States in 2025 [Graph], Deepwater Asset Management, February 20, 2025. [Online]. Available: /statistics/1617049/us-consumer-willing-to-pay-for-ai-assistants/