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Percentage change in the average number of retail domain’s keywords triggering Google AI Overviews from January 2025 to March 2025

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Source

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Release date

May 2025

Region

United States

Survey time period

January to March 2025

Number of respondents

10M*

Supplementary notes

*10 million+ keywords analyzed.

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Monthly change of average retail keywords triggering Google AI overviews 2025

Published by
Yihan Ma,
Jun 24, 2025

An analysis conducted in the United States on 2025 showed how the number of keywords for which domains appeared in Google’s AI Overviews changed. Most industries saw a drop compared to January, but by March, there was a major spike. Retail dropped ** percent in February but jumped *** percent in March.

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