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FMCG in Japan

Statistics report on the fast-moving consumer goods (FMCG) market in Japan

This report presents an overview of the fast-moving consumer good market in Japan. Focusing on the leading food and non-food segments, the report provides statistics on segment breakdowns, retail channels, and consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Household expenditure on nondurable consumer goods in Japan 2015-2025
  • Premium Statistic Monthly consumption spending per household Japan 2025, by category
  • Premium Statistic CPI of nondurable consumer goods in Japan 2014-2023
  • Premium Statistic Expectations of consumer goods price development in Japan 2025
  • Premium Statistic Leading FMCG brands Japan 2023, by household penetration

Food and beverages

5
  • Premium Statistic Food and beverages retail sales revenue in Japan 2014-2023
  • Premium Statistic Home-meal replacement market size in Japan FY 2019-2023
  • Premium Statistic Retail sales value of alcoholic drinks in Japan 2016-2026
  • Premium Statistic Soft drink market size in Japan FY 2015-2025
  • Premium Statistic Sales value of major food manufacturers in Japan FY 2022

Personal care and cosmetics

4
  • Premium Statistic Domestic cosmetics market size in Japan FY 2014-2024
  • Premium Statistic Toiletries market size in Japan FY 2015-2024
  • Premium Statistic Hair care market size in Japan FY 2016-2024
  • Premium Statistic Major Japanese cosmetics companies 2025, by sales

Other non-food products

4
  • Premium Statistic Fashion industry market size in Japan 2014-2024
  • Premium Statistic Cigarette sales value in Japan FY 2015-2024
  • Premium Statistic Quarterly sales value of heated tobacco in Japan FY 2020-2025
  • Premium Statistic Synthetic detergent sales value in Japan 2018-2023

Major retail channels

4
  • Premium Statistic Retail sales value of supermarkets in Japan 2014-2023
  • Premium Statistic Convenience store sector sales in Japan 2014-2023
  • Premium Statistic Drugstore products sales revenue in Japan 2014-2024
  • Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2024, by category

Consumer spending

6
  • Premium Statistic Monthly average household food spending Japan 2016-2025
  • Premium Statistic Monthly average household food expenses in Japan 2024, by type
  • Premium Statistic Monthly average household clothing and footwear expenses Japan 2016-2025
  • Premium Statistic Detergents household expenditure in Japan 2015-2024
  • Premium Statistic Average monthly household expenses on toiletries in Japan 2015-2024
  • Premium Statistic E-commerce consumer spending in Japan 2025, by category

Shopping behavior

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  • Premium Statistic Main factors influencing consumer goods purchases in Japan 2023
  • Premium Statistic Main factors influencing foodstuff purchases in Japan 2024
  • Premium Statistic Most purchased cosmetic products among women in Japan 2025
  • Premium Statistic Most purchased cosmetic products among men in Japan 2024
  • Premium Statistic Degree of brand preferences in fashion shopping in Japan 2023
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