The majority of consumers in Japan felt reluctant towards buying or using secondhand goods, as revealed in a survey conducted in May 2024. The largest share, almost ** percent of respondents, stated that they did feel slightly hesitant to buy used items. Only around ** percent had no reluctance at all towards secondhand goods.
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Mercari. (August 8, 2024). Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/
Mercari. "Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024." Chart. August 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/
Mercari. (2024). Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/
Mercari. "Share of Consumers Feeling Hesitant to Buy and Use Secondhand Goods in Japan as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Aug 2024, /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/
Mercari, Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/ (last visited July 31, 2026)
Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024 [Graph], Mercari, August 8, 2024. [Online]. Available: /statistics/1388376/japan-consumer-opinion-reluctance-buy-use-secondhand-goods/
