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This statistics report provides an overview of the role of sustainability in shopping in Japan. Focusing on different types and segments of sustainable shopping, the report includes statistics on consumption habits, ethical purchasing, food and fashion consumption, as well as information on secondhand and reuse habits. It further includes chapters on the growth of the consumer market surrounding Fairtrade certified products and company rankings based on the Sustainable Brand Index (SBI), which present the leading FMCG companies that have been acknowledged for their sustainability efforts by consumers.