respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: "When shopping, to what extent do you do the following consciously? - I buy products that do not burden the environment during production or manufacturing."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.
Citation formats
Share of shoppers buying eco-friendly produced products in Japan 2024, by age
The majority of Japanese consumers in their seventies bought products produced environmentally friendly, as revealed in a survey on sustainable shopping behavior conducted in February 2024. While **** percent of respondents in their seventies stated that they at least sometimes consciously bought products produced without burdening the environment, only a minority of respondents below the age of 70 showed similar shopping behavior.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Hakuhodo. (August 23, 2024). Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. "Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group." Chart. August 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. (2024). Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. "Share of Consumers Buying Products from Eco-friendly Production and Manufacturing in Japan as of February 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2024, /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo, Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/ (last visited July 28, 2026)
Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group [Graph], Hakuhodo, August 23, 2024. [Online]. Available: /statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
