Lionel Sujay Vailshery
Research expert covering cloud computing and emerging tech industries
App Store Optimization - statistics & facts
What is ASO? ASO 鈥 or app store optimization 鈥 is the ability for mobile publishers to improve the visibility of their application in the search results of distribution platforms. As in the case of SEO (search engine optimization) practices, a good ASO strategy can lead to better visibility and higher ranking of digital titles on the Apple App Store, the Google Play Store, and on the other minor app stores. With the introduction of the App Tracking Transparency System (ATT) and the Android Privacy Sandbox, it is of the uttermost importance for app publishers to place their product so to maximize visibility and reach. Additionally, ASO strategies can help app publishers to increase installs, by optimizing the more creative and user-attracting features of their app page 鈥 such as titles and icons.
