Apple started using cost per tap (CPT) as pricing module for its search campaigns in June 2022. Between January and September 2023, CPT for sport apps on the Apple App Store amounted to almost ** U.S. dollars. Finance apps presented the second most expensive CPT for search ads on the Apple App Store, at approximately **** U.S. dollars. By comparison, photo and video apps reported CPT of less than **** U.S. dollars.
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MobileAction. (November 29, 2022). Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. "Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars)." Chart. November 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. (2022). Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. "Cost per Tap (Cpt) of Search Advertising Campaigns in The Apple App Store Worldwide from January to September 2022, by App Category (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2022, /statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction, Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1406669/cpt-ios-apps-search-by-category/ (last visited July 20, 2026)
Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) [Graph], MobileAction, November 29, 2022. [Online]. Available: /statistics/1406669/cpt-ios-apps-search-by-category/
