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Estimated consumer spending on mobile apps worldwide from 2023 to 2025 (in billion U.S. dollars)

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

2023 to 2025

Special properties

Both Apple App Store and Google Play

Supplementary notes

Figures represent estimated gross revenue or the total amount spent in apps and games before platform fees are deducted. 

Citation formats

Global consumer spending on mobile apps 2023-2025

Published by
Christy Tila,
Jan 19, 2026

In 2025, global consumer spending on apps reached approximately billion U.S. dollars, indicating a ** percent increase from the previous year. This was despite the decline of the total number of apps downloaded in the same period. 

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