Between January and September 2023, the average tap-through rate (TTR) worldwide was *** on average in the examined period. Germany reported the highest TTR, of approximately **** percent, while the United States ranked second with **** percent. Malaysia, Thailand, and Taiwan were the three markets reporting the lowest TTR, between *** percent and **** percent.
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MobileAction. (November 29, 2022). Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. "Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market." Chart. November 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. (2022). Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction. "Tap through Rate (Ttr) of Search Advertising Campaigns in The Apple App Store Worldwide from January to September 2022, by Market." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2022, /statistics/1406700/ttr-ios-apps-search-by-region/
MobileAction, Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market ÌÇÐÄÆƽâ°æ, /statistics/1406700/ttr-ios-apps-search-by-region/ (last visited July 23, 2026)
Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market [Graph], MobileAction, November 29, 2022. [Online]. Available: /statistics/1406700/ttr-ios-apps-search-by-region/
