excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
Citation formats
Apple App Store: number of screenshots in highest-ranking apps 2022, by category
As of February 2022, the highest-ranking apps on the Apple App Store presented an average of *** screenshots in the app description. Finance and health apps featured screenshots in their description pages, while social media apps featured between **** and *** screenshots. Screenshots are a useful tool to demonstrate the product to users and entice them to download the app.
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Semrush. (February 25, 2022). Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. "Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. (2022). Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. "Average Number of Screenshots in Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2022, /statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush, Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1296033/screenshots-top-ios-apps-by-category/ (last visited July 14, 2026)
Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: /statistics/1296033/screenshots-top-ios-apps-by-category/
